





Nature-derived skincare brand ‘Always Be Pure’ for sensitive skin provides premium products to global consumers. Its core values are clean beauty, hypoallergenic products, and minimal routines.

Beauty

A moisturizer with that fresh water gel formulation and quick absorption. It contains cypress water and Cica ingredients, which are effective in acne and trouble care.

An ampoule that is highly functional with 70% cypress water, but with a non-stick formulation, is specialized for sensitive and acne-prone skin.

A serum that suppresses melanin production to fade blemishes and is effective for moisturizing.


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