Introduction:

Lazy Society is a men’s grooming specialist brand that aims to make it easy and convenient for men to manage their grooming products. The company addresses the problems of over-pricing, one-way planning and distribution, and the absence of customer data in the existing grooming/consumer goods brands by offering subscription and direct-to-consumer services. Its main target audience is millennial male consumers, and by launching its shaving service with shaving razors as a main product in 2019, it has secured a homogeneous male membership of approximately 200,000.

The company has expanded its range of shaving care products from its mainstay razor products to include shaving gel, pre-shave cleanser, aftershave toner, lotion, and has further expanded into grooming categories, launching sunscreen, acne care products, and ultimately aims to grow into a company that deals with products and services for men as a whole, expanding into various male categories such as sports supplements, in addition to expanding its men’s beauty product line.

 

Products/Services:

Home&Living, Beauty, Food&Beverage

Cica Shaving Gel

This product is optimized to soothe the skin that has been irritated by shaving, by removing hazardous and harmful ingredients such as isobutane, and butane like conventional shaving products, and filling it with calming ingredients. Unlike foam that only produces bubbles, it is applied without any gaps and adheres firmly to the beard and skin. It protects the skin thoroughly and supplies moisture to make the beard moist and soft. With just a slight push, you can shave much more cleanly. Shaving Gel 2.3 has undergone a total of four upgrades, including Shaving Gel 1.0, 1.5, 2.0, and 2.3. This is our unique operating method, which enables us to further enhance the product to make it even more complete, reflecting continuous customer feedback. We operate a test team with our existing subscription customers from the product planning stage, and conduct sampling tests with customers, which is qualitatively different from the one-way planning and sales of conventional companies. Unlike traditional companies, we plan to further enhance our current customer communication methods, so that we can become a new consumer goods company for the new generation.

 

Black Maca Plus

Elevate your vitality and stamina with Lazy Society Black Maca Plus, a powerful supplement designed to support your physical and mental endurance. Sourced from high-quality black maca, known for its energy-boosting and hormone-balancing properties, this formula is ideal for those seeking natural support for enhanced performance. Whether you’re looking to improve workout stamina or simply feel more energized throughout the day, Black Maca Plus offers a potent solution for boosting vitality.

 

Cica Aftershave Toner Spray

Instantly soothes shaving irritation with refreshing and cooling sensation. Ultra-fine moisturizing particles absorb deeply into the skin preventing dryness after shaving. Neutralizes excess oil and balances without feeling sticky or greasy.

 

Learn more on the website: www.lazysociety.co.kr